Vous êtes ici : 
Accueil du site > Magazine > Archives > 2009 > 1er trim 2009 > International > The Honda Insight Hybrid will go on sale in European Market from Spring 2009.

1er trim 2009
L’offre véhicules électriques et hybrides 2009
A la une
La Pininfarina Bluecar sera disponible exclusivement à la location, pour 330 euros par mois.
smart fortwo BRABUS electric drive
Les véhicules électriques Renault, c’est pour 2011
La Honda Insight hybride fait ses débuts européens.
Prius 2010, l’hybride Toyota de 3e génération
Mercedes-Benz Concept BlueZERO.
Début de commercialisation du F3DM, véhicule électrique hybride rechargeable.
Adoptez la Clean@ttitude !
Dossiers du mois
Mobilité durable
Pollution de l air et changement climatique
Du côté des constructeurs
Véhicules du futur
Véhicules à faible consommation
PSA clôture 2008 avec un chiffre d’affaires en baisse de 7,4%.
Le pacte automobile va au delà des prêts participatifs de 6,5 milliards d’euros
Renault clôture 2008 avec un chiffre d’affaires en baisse de 7%
Nissan annonce une perte nette totale de 265 milliards de yens pour l’exercice 2008.
6,5 milliards d’euros pour le "pacte automobile".
Le Group BMW voit son chiffre d’affaires 2008 baisser de 5%
Ford a annoncé une perte nette pour le quatrième trimestre de 5,9 milliards de dollars.
L’Alliance Renault Nissan annonce une baisse des ventes de 1,1 % pour 2008.
Toyota 1 - GM 2
Le conseil des ministres allemand adopte une prime à la casse de 2.500 euros.
Etats Généraux de l’Automobile.
Volvo Cars a enregistré une baisse de ses ventes mondiales de 18,3 %
Les ventes de Mazda baissent de 7,6% en 2008.
Fiat Professional conforte sa place de 4ème acteur du marché des véhicules utilitaires.
Le Groupe Segula Technologies acquiert Matra Automobile Engineering.
Les ventes de Suzuki France ont baissées de 5,8% en 2008
Mazda Motor Europe termine l’année avec une part de marché en hausse de 0,2 point
Les ventes mondiales de Peugeot en repli de 9,7 %.
Fiat dresse un bilan exceptionnel de l’année 2008.
Chevrolet bat un record historique en vendant plus d’un demi million de véhicules en Europe.
En 2008 Renault enregistre une baisse de ses ventes mondiale de 4,2%
Dans un marché annuel en très légère baisse, Lancia affiche une progression de 12%.
Nissan annonce un bilan 2008 positif avec une hausse de 18,3% des immatriculations VP.
L’industrie automobile française bénéficiera d’un nouveau plan avant la fin janvier
Fleet Test for the New Mercedes-Benz Citaro FuelCELL Hybrid Bus.
The Pininfarina Bluecar will be exclusively available for rent for 330 euros per month.
Future of transport in Europe.
smart fortwo, or the success of a small urban car in line with the market.
smart fortwo BRABUS electric drive
Nissan is preparing to mass-market electric vehicles globally that he plans for 2012.
Climate change : European Commission dishes the dirt on the importance of soil
The electric car Opel Ampera to debut in 2011
Mitsubishi and Peugeot will offer an electric vehicle starting in 2011, based on the i MiEV.
All-new MPV concept heads Kia line-up at Geneva.
Three new models Volvo Stop and Start.
Full electric transport in London.
10 000 customers have placed orders for the new Honda.
Oslo’s city buses will use a renewable fuel.
Development of electric vehicles - Volkswagen and Toshiba have signed a letter of intent
Mitsubishi Motors to show Prototype i MiEV concept
Nouvelle organisation chez Nissan pour faire face au ralentissement économique.
GM to cut 13,7% of global salaried workforce this year
Chevrolet Spark vehicle with low fuel consumption and emissions.
Numexia presents its first prototype urban logistics vehicle propelled by electric power
Ford chose a U.S. battery supplier for its plug-in hybrid electric vehicle.
Honda Insight Hybrid makes EU debut.
Air pollution : Commission starts legal action against 10 Member States over airborne particles.
Climate change : Commission sets out proposals for global pact on climate change at Copenhagen
Electric Car Opel Ampera Revealed At Geneva Motor Show
103M Euro Investment for Denmark Electric Car Network.
Dodge Circuit EV, all-electric sports.
Chrysler 200C EV concept, the newest Chrysler ENVI electric-drive vehicle.
Chrysler follow the trend by expanding its range of electric vehicles.
Vectrix Debuts VX-2 and VX-1E at Cycle World International Motorcycle Show New York.
The Honda Insight Hybrid will go on sale in European Market from Spring 2009.
Fiat plans to acquire 35% stake in Chrysler.
Ontario, development of an electric Car Infrastructure to Canada.
Mercedes-Benz Concept BlueZERO.
Tesla And Daimler Join For Smart EV
Le prix de la meilleure technologie verte 2009 attribué à un système hybride.
The 2009 best new green technology allotted to a hybrid system.
Honda Insight hybrid has a consumption of 4.4 l and 101 g/km de CO2
Saturn Hybrids Drive ’The Road to Change’ to the Presidential Inauguration
General Motors continues its investment in the lithium-ion batteries for the Chevrolet Volt
Tesla Motors introduces Roadster Sport, a high-performance sports car based on the world’s leading all-electric.
A new actor in the field of the lithium-ion batteries
La Maison blanche reprend en main le dossier automobile
General Motors réduira sa production de 60% au 1er trimestre
FedEx order 10 Modec
Europe - mercredi 21 janvier 2009
The Honda Insight Hybrid will go on sale in European Market from Spring 2009.


Honda first marketed the original Insight Hybrid in 1999 and has been working on the technology for almost two decades.

The motivation behind pursuing this technology is fundamental and basic, avoiding waste. In simple terms, the energy from braking on a car with a conventional drivetrain is lost by being converted into energy that disappears into the atmosphere as heat and noise. The task Honda’s R&D engineers set themselves was to harness this energy to the benefit of the customer and the environment.

One decade on, Honda is launching a new Insight that takes those core principles and extends them, allowing a customer to carry their family and luggage in an efficient, flexible and affordable vehicle.

The Direction of the Honda Insight

Image JPEG - 34.8 ko

The aim was to make petrol-electric technology available to more people by developing a family hybrid car that was more affordable.

The Insight is a 5-door hatchback with Honda’s IMA hybrid system that offers low-emission, fuel efficient motoring in a practical, no-compromise offering -to make an attractive, lower cost package.

Honda expects this car to have a significant impact on the industry. Because the Insight will be more affordable to more people, it makes cleaner car technology accessible to a completely new group of car buyers - opening the hybrid market to a new section of society.

That’s why the main aim in the development to reduce the size, complexity and price of components and systems to drive that final retail price down. Honda wants to bring hybrid technology to a wider market, but knows that the price, or the perceived price, of cleaner cars has prevented some car buyers from even looking at them seriously. Honda wants those people who’ve never considered buying a hybrid car to try one for size.

It is one thing to develop an ultra-green product, that only the affluent can afford, but in its quest to be a company that society wants to exist, Honda challenged its engineers to build a hybrid for everyone.

Making it Affordable

Image JPEG - 33.4 ko

The Insight is the culmination of over 20 years of hybrid development and more than 35 years of lower impact petrol engine development, which started with the CVCC engine in 1972.

That experience and technical knowledge has enabled Honda to develop the components and parts in our IMA system so they can be produced at a lower cost.

Honda has also been building production hybrids for a decade. In that time, a lot has been learnt about the production of electric motors and other key parts of the hybrid system. This understanding has led to improved production equipment and techniques, which will reduce production costs. And because the major hybrid components are produced in-house, this also helps to control overall costs.

"Our engineers have shown great tenacity and skill in reducing the cost of our IMA system to allow us to reduce the build costs of the Insight. By using so many components that are manufactured in-house, we have the ability in the market to continuously refine our processes in a way an outside supplier might not." Yasunari Seki, Insight Large Project Leader

The plan to produce and sell a much larger number of hybrid cars than before leads to economies of scale, and thus a lower final cost per unit. To achieve these numbers, a new electric motor production line has been added to the Suzuka factory, in Japan, which will double its per hour production capacity for IMA motors.

There are also specific product developments that helped keep the costs down :

  1. 95 per cent of the IMA unit was redesigned to reduce both size and cost
  2. It was a bespoke model, so any additional costs required to ‘shoe-horn’ technology into an existing model (eg. Civic Hybrid) were eliminated
  3. The platform and chassis share many components with that of the new Jazz

All the cost-saving doesn’t mean cutting corners or compromising on performance or durability. Engineers have focussed on finding engineering solutions to drive costs down, developing the most efficient hybrid technology at the lowest possible cost to the customer.

The Motivation for Building an Affordable Hybrid

Image JPEG - 38.3 ko

A key part of Honda’s global philosophy is to be "a company that society wants to exist". And while that may at first sound like another piece of marketing strategy speak, it is a mantra that is followed the world over, starting with the R&D centres.

This philosophy helps explain why the marketing of a more affordable hybrid car ; it’s part of Honda’s efforts to have a positive impact on society.

Honda could have chosen to place this cleaner technology in high-end cars ; showpiece environmental machines to sell at a premium rate to a low number of customers. There’s probably an argument that says there’s more money per unit in that approach.

However, in line with Honda’s philosophies, beliefs and heritage, the approach was to bring low emission hybrid technology to the masses by using our engineering experience to reduce the costs and therefore the retail price.

As well as introducing new sections of society to cleaner cars, this should also help increase the sales volume of hybrid cars - which will have a positive effect on overall emissions figures, and therefore the environment.

Fuel Consumption and Emissions Improvements

Image JPEG - 33.7 ko

The fuel economy (combined) is 4.4 l/100km, while CO2 emissions are as low as 101g/km.

Honda has concentrated on developing a car that will deliver better fuel economy in the ‘real world’, taking into account the actual conditions in which the car will be driven by their customers.

Honda would rather concentrate on delivering the kind of economy customers can see and experience every day, whether driving with the heater and head lights on during the winter or with the stereo pumping and the air conditioning hard at work heat of the summer. These are the real world working environments in which the Insight has been designed to excel.

Honda has produced an affordable, efficient, exceptionally frugal and low emission car but there are styles and techniques of driving that can be employed to take even greater advantage of the hybrid technology. The Eco Assist system developed for the Insight, will train drivers, helping them achieve the best possible fuel economy.

The Insight’s unique driver coaching system marks a new era of motoring where manufacturers and individual drivers share responsibility for their final fuel consumption.

Target Customers

Image JPEG - 38.9 ko

Because the Insight is designed to bring hybrid technology to a wider audience, equally Honda expects the car to appeal to a broad customer base.

The majority of customers will be new-to-hybrid, traditional C-sector customers that are looking to replace their conventional family car with a more efficient one. They may have deemed a hybrid too expensive previously, but will appreciate the Insight’s roomy proportions and low running costs, as well as the outright purchase price.

For the same reason, Honda expects some existing hybrid customers and owners of more conventional, low CO2 models to move across into the Insight, making the most of the advancements in cost-reducing technologies.

Please refer to Image 01_ENVIRONMENT.JPG for Environmental awareness across the EU27.

Sales Targets

Image JPEG - 38.1 ko

Honda aims to sell 200,000 Insights each year.

Global sales are planned at 200,000 units with the US taking 100,000 of these cars.

As CEO and President, Mr Fukui has already announced, hybrids will make up 10 per cent of Honda’s total car sales by the middle of the next decade and to achieve this target, Honda will also launch a sporty hybrid (based on CR-Z) and a Jazz Hybrid over the next few years. With these four hybrid cars, Honda is targeting to sell over 500,000 hybrids globally per year.

Hatchback Practicality and Aerodynamics

Image JPEG - 34 ko

"The reason we chose a 5-door hatchback was that we wanted the car to be popular in Europe," says Yasunari Seki, Large Project Leader. "American Honda - the biggest market - asked us to build a car with a boot, but we insisted on a hatchback, because to compete with other green cars and sell more in Europe, it had to be a 5-door design. Of course, aerodynamically it is also a more favourable shape."

Exterior Styling

Image JPEG - 38.5 ko

As a low emission hybrid car, it was important for the Insight’s design to express its environmental credentials. It had to look like a ‘green’ car but it also had to appear dynamic and fun to drive.

Above all, the Insight had to appeal to a broad range of people globally and another important factor related to this was the body style itself. Customer research showed that 5-door body shapes were most popular, and so this layout was chosen to appeal to as many people as possible.

Thirdly, the Insight takes many styling cues from the FCX Clarity. This was deliberate to position the Insight as a recognisable, global car with green credentials as well as the aerodynamic advantages of the body shape.

CO2 Emissions During Building, Use and Disposal

Image JPEG - 38.7 ko

As a matter of course, Honda carries out a Life Cycle Assessment (LCA) Programme for all of its vehicles which looks at the CO2 emissions at each stage of a car’s life cycle, including production.

Honda developed this programme in 2007 to introduce a product specific LCA system to investigate the volume of CO2 emissions associated with the whole life cycle of each Honda vehicle. This allows Honda to compare the environmental impact of the manufacturing stage and indeed the whole life cycle of their hybrid cars.

The findings demonstrated two things, the importance of the ‘use stage’ in a car’s life cycle CO2 emissions, and that there is very little difference between the CO2 emissions associated with the raw material and production stages of hybrids compared to conventional cars. (see images 02_ENVIRONMENT.JPG & 03_ENVIRONMENT.JPG). This means that the overall CO2 emissions throughout the life of a hybrid vehicle will be significantly less than those of a conventionally powered car.

Where will the Insight be built ?

Image JPEG - 38.3 ko

The Insight will be produced at Honda’s Suzuka factory in Japan where a new hybrid motor production line has been added to double the motor production capacity.

Image JPEG - 38.4 ko
Image JPEG - 44.8 ko
Image JPEG - 40.9 ko
Image JPEG - 38.6 ko
Image JPEG - 38.7 ko
Image JPEG - 39.5 ko
Image JPEG - 38.9 ko
Image JPEG - 38.2 ko
Image JPEG - 38.9 ko
Image JPEG - 38.7 ko
Image JPEG - 37.9 ko
Image JPEG - 38.8 ko
Image JPEG - 38.6 ko
Image JPEG - 44.7 ko
Image JPEG - 38.8 ko

Rédacteur : Daniel Giaccone
Sources : Honda Worldwide
< précédent Haut de page suivant >

A lire aussi
Archives mag